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Have you heard Keith St Onge is releasing his own line of suits to the market?
Do you know anything about them?

 
by Chuck Gleason

BFC Editorial

If you're a barefooter that's been in the sport for a while, registered your email address with the ABC and found yourself on Brian Heeney's spam database, or a footer using the ever popular Facebook, and are friends with Keith St. Onge or David Small, you most likely got word from KSO that he's decided to launch his own barefoot suit line.  But do you know anything beyond that?  Keith & David are asking you to pony up about $320 for a suit that you've only seen an artist rendition of.  Do you know anything about where they're being made, how they're made, how long they'll last, or how well they'll perform.

Keith does state that he's a 2 x World Champion and that he has over 22 years experience designing suits etc..  He goes as far as to claim his new "untested" suit has "Performance on the water like no other suit".

Being that I'm not only the owner of BarefootCentral.com, but also the owner of Eagle Sports, I feel I can say I know a little bit about designing and manufacturing barefoot suits, wetsuits, etc...  The one thing that I know is that I'll never claim my suits will out perform all others, especially before being tested by the real testers, that being the customers that pay for the suits.  Plus, performance statements are too subjective and can never really be proven.  The #1 measurable test is warranty & returns issues and what those cost you as company either making or selling the suits.

I can tell you that we at Eagle Sports are constantly looking for ways to improve our products, and are never satisfied with the status quo.  But making a good suit goes far beyond drawing some lines on a paper mock-up and claiming it'll outperform all others.  It involves making sure you have the right equipment, the right neoprene, the right thread, the right type of padding, etc., etc, and most importantly the right seamstresses with the experience to know how to adjust their machines to sew a suit that'll wear properly, stand up to the beating, and allow the user to out-perform his expectations of himself or herself.  Having employees that know where the extra back stitches, extra glue, and extra nip and tucks need to go to assure each suit fits properly.

I've been barefooting for over 25 years and have skied with nearly every top footer on the planet.  I listen to advice from top footers clear down to beginners.  What they need is very different.  I bought Eagle after building BFC up to being Eagle's No. 1 retailer.  What I bought was a company with a great reputation for unparalleled quality, but one that had fallen down on customer service.  In the last 4 years, we've turned the company's customer service issues around, re-established clients like Ron Scarpa, and are now making strides in new markets and introducing new products almost every quarter.  We did it all by first answering one simple question:  Produce in the USA or go to China like the rest?  We knew staying in the US would cost us 4 times as much, but were not willing to risk quality.  We knew from experience that if we turned our suits over to an outside vendor, we would loose control of quality, increase turn times, have much larger warranty issues & returns from our retail channels, and eliminate our ability to offer custom made to order suits. 

When you buy an Eagle Sports barefoot suit, you know, without a shadow of a doubt, that it is Made in the USA.  You know the warranty on the suits because it's published on our website.  You know that if you have an issue with your suit, you can call your retailer and they'll put you in direct contact with the factory located in Houston, Texas.  You have people on the other end of the phone that can give you the answers you're seeking and know the questions to ask you.  You know you're buying a suit from a company that stands behind it's products.  You know you can get exactly what you're looking for, even if you want a custom size and color.

So when Keith announced that overnight he was becoming the best barefoot designer and manufacturer, it got my attention as it did a lot of other people.  But it also stirred up a lot of unanswered questions.  Questions such as:

1. Is Vortex making his new suit?  If so, why would Vortex be making a KSO brand instead of Vortex brand?

2. Does that mean Vortex is not going to make barefoot suits anymore?  Are they going out of business?  Is that why they're blowing out Vortex suits on their website?

3. Is Keith actually manufacturing his suits, or is he just designing it on paper and having someone else do the manufacturing for him?

4. Is Keith manufacturing the suits in the US or abroad in China, India or some other country? 

5. What's the warranty on the new suit going to be like?  Will it go through Keith or through the company manufacturing the suits for Keith?  Most companies that produce private-label product will not warranty it under their normal warranties.

All valid questions.  And all questions that are not answered in any email, Facebook Tag, or video Keith and David have produced.  We received over 50 emails at Eagle and BFC asking us if Eagle was involved in the manufacturing of Keith's new suits? So, we set out to do our own investigating.  We started off by sending Keith the following email:

To: Keith St.Onge ; wbcbarefoot@gmail.com
Sent: Thursday, December 17, 2009 3:46 PM
 
Keith:
 
We’ve had about 50 emails in the last couple days since you announced your new suit asking what we know about them and if Eagle’s involved at all.
 
I’ve checked out your videos and read through all the forum posts out there.  Your videos don’t say anything about where you’re producing your suits or how your business is organized to support warehousing, shipping, wholesaling vs retailing etc..  There are posts on forums that claim you’re making your suits in the USA and other posts that state you’re making them through Vortex’s vendors in China.   So I understand where all the confusion is coming from.  I’m going to post an article about your new suit and what we know about your process based on our sources, and hopefully answer the questions that we’ve been asked.  I prefer to publish facts from the source/manufacturer himself in place of assumptions or just a list of more questions?   I hope you find it beneficial to address this confusion as well.  It’s always better to address these things sooner than later.
 
Can provide me with answers to the following questions:
 
1.        Are your new barefoot suits being manufactured in the United States?  If yes, by who?  If NO, in what country are they being manufactured?
2.       Is Vortex Wetsuits, Fluid Distribution, Ten-80 or Scott Hannigan himself going to continue to be involved in the manufacturing process of your new suits in any way?  If yes, please explain how that relationship will work going forward? 
3.       What is the warranty, returns, and exchange policy on your new suits?
 
These are all pretty straightforward questions about your business structure and manufacturing process, and purposely not about suit design, functionality, performance etc…. 
 
I hope you choose to answer these questions as straightforward as they are presented.  They’re questions you’ll be asked a lot and if addressed now will help clear up a lot of confusion that seems to be out there since your Facebook and email announcements.
 
Regards,
 
Chuck Gleason
BarefootCentral.com


From: Keith St.Onge [mailto:kso@ksobarefoot.com]
Sent: Friday, December 18, 2009 2:22 PM
To: cg
Cc: World Barefoot Center; davesmall83@hotmail.com
Subject: Re: KSO Barefoot Suits

If anyone has any questions have them call the school and we will be more than happy to answer any questions they may have.

Keith St.Onge
www.worldbarefootcenter.com
2x World Overall Champion
Trick World Record Holder
Slalom World Record Holder

We were disappointed that Keith feels he needs to hide his production plans from us.  Since we weren't going to get any cooperation from the man himself, we set out to make some calls to sources close to Keith to find out what they know.  You can't do much in this sport without either telling someone about it or someone finding out about it, or someone spilling the beans over a few too many beers.

Based on our sources, this is what we've been able to gather.  We aren't going to say we're 100% correct on this, because things can always change, but our sources are pretty reliable:

1. Keith plans to have a dive suit company out of Ft. Lauderdale/North Miami manufacturer the suits for him. 

2. The dive suit company he's ordering the suits from will most likely be manufacturing the suits in off-shore, thus the  reason for the long wait time to receive them.  We have no information on the number of suits coming in or how his sizing will run.  Based on artwork mock-ups, they will most likely be sized similar to Vortex patterns.

3. As for warranty, we have no clue how Keith plans to support warranty issues, repairs, returns, etc..., but we're sure he'll figure something out.  He's already offering his suits through Lake Elmo, so he'll need to figure out some sort of returns policy and procedure, even if that procedure is to just replace suit failures with new suits.

4. As for Vortex, we sent an email to Vortex owner Scott Hannigan asking him if he plans to stop making barefoot suits.  We did not get an answer.  Most of our sources have informed us that Mr Hannigan intends to get out of the barefoot suit market all together.  We plan to continue to try to contact Hannigan to confirm this.

So before you set out to place your order for a new 2010 Keith St. Onge or DSmall suit, we advise you to do some of your own research.  Don't buy anything if you don't know where it's made and don't have a clear understanding of how the product will be supported after the sale.  Keith will find out very quickly that it's not the lines on the paper that make a company successful or not.  There's about a thousand other things completely unrelated to that. 

Chuck Gleason
NOT the 2x World Champion or World Record Holder, BUT
Owner of Eagle Sports, the Best Damn Barefoot Suits in the World!

www.EagleSports.com sold on-line at www.BarefootCentral.com